BlocksLast updated: 29 October 2026
Blocks has no accounts, no advertising, no analytics and no tracking. Everything you create (blocks, steps, notes, lists, habits, focus sessions and progress) is stored on your device and, if you use iCloud, synced through your own private iCloud database, which Kove cannot access. Planning features such as Plan my day and Break down run on your device. Kove does not run any servers that receive your Blocks data, and the app does not send your content to us or to any third party.
1. Who we are
Blocks is developed and published by Kove, an independent software studio based in Chennai, India. In this policy, "Kove", "we", "us" and "our" refer to Kove, and "Blocks" or "the app" refers to the Blocks app for iPhone, iPad, Mac and Apple Watch, together with its widgets, Live Activities, Siri and Shortcuts actions and other extensions.
For anything related to your privacy, contact us at hello@trainritual.com.
2. Scope of this policy
This policy explains what information Blocks handles, where it is stored, who can access it and the choices you have. It applies to the Blocks app on every platform it is offered on and to these Blocks pages on our website. It does not cover Apple's own services (such as iCloud, the App Store, Siri or Apple Intelligence), which are governed by Apple's Privacy Policy.
3. Information you create in Blocks
Blocks stores the content you create so the app can work. This content is stored on your device, in a container shared only between the Blocks app and its own widgets and extensions. It is never sent to Kove. It includes:
- Blocks and tasks: titles, notes, steps (sub-tasks), dates, times, durations, reminders, priority and flags, tags, lists and sections, repeat rules, links you attach, and completion history.
- Lists and smart lists: the names, colours, symbols and order of your lists.
- Habits: habit names, schedules, check-ins and streaks.
- Focus: focus sessions (start time, length, mode and the block you focused on), custom focus modes, soundscape choices and your daily focus goal.
- Plans: the brief you write for Plan my day or Plan my week, and the plans you choose to add.
- Progress and rewards: XP, levels, achievements, streaks, streak freezes, insights and your weekly review.
- Settings: theme, appearance, day start and end, default durations, notification preferences, onboarding state and similar preferences.
You decide what goes into Blocks. Please avoid storing highly sensitive information (such as passwords, financial account numbers or health records) in task titles or notes. Blocks is a planner, not a secure vault.
4. iCloud sync and storage
If you are signed in to iCloud, Blocks syncs your content between your devices using Apple's CloudKit in your private iCloud database. This is how your blocks appear on your iPhone, iPad, Mac and Apple Watch.
- Your private iCloud database belongs to your Apple Account. Kove cannot read, access or export it. We see no content, and we do not receive your Apple Account details.
- Data in iCloud is stored and protected by Apple under the iCloud Terms and Conditions and Apple's Privacy Policy. If you have turned on Advanced Data Protection, Apple's end-to-end encryption rules for CloudKit apply.
- Blocks also uses iCloud key-value storage for a small number of values: how many free tries of Pro features you have used. This keeps your free tries consistent across your devices and reinstalls. These values contain no content.
- You can turn off iCloud for Blocks at any time in Settings > [your name] > iCloud. Your content then stays only on the device you are using.
5. On-device planning and writing
Some features help you plan and write: Plan my day and Plan my week (which turn your brief into a schedule), Break down (which suggests steps for a block) and the weekly review (which summarises your week).
- Where your device supports it, these features use Apple's on-device language model, part of Apple Intelligence, through Apple's Foundation Models framework. The processing happens on your device. Your brief, blocks and calendar events used for planning are not sent to Kove, and Blocks does not send them to any cloud service.
- Where the on-device model is not available, Blocks uses its own planner that runs entirely on your device.
- Apple's handling of Apple Intelligence is described in Apple's Privacy Policy. Kove has no access to anything processed by these features.
- Suggestions are generated automatically and can be wrong or incomplete. You review every plan before anything is added to your day.
Natural-language entry (for example, typing "Gym tomorrow 7am for 1h") is also handled entirely on your device.
6. Device permissions and system features
Blocks only asks for permissions when you use a feature that needs them. You can change any permission at any time in your device's Settings.
| Permission or feature | What Blocks does with it |
|---|---|
| Calendars (full access) | Reads your calendar events to show them on your timeline and to plan around them in Plan my day. Events are read on your device when needed. Blocks does not upload them, and does not create, change or delete calendar events. |
| Notifications | Shows reminders for your blocks and optional morning, streak and weekly nudges. All notifications are scheduled locally on your device. Some block reminders may be marked time-sensitive. |
| Alarms | If you choose to, urgent blocks can ring like an alarm using Apple's AlarmKit, even in silent mode or Focus. Alarms are scheduled on your device. |
| Live Activities and Dynamic Island | Show a running focus session on your Lock Screen and in the Dynamic Island. They are generated on your device. |
| Widgets and Apple Watch | Show your day, next block and progress. They read from the same on-device storage as the app, and through iCloud on Apple Watch. |
| Siri and Shortcuts | Let you add blocks, start focus and more with your voice or Shortcuts. Apple processes Siri requests under Apple's Privacy Policy. Blocks receives only the action you asked for. |
| Spotlight | Block titles are added to your device's on-device Spotlight index so you can search for them. You can turn this off in Settings > Siri > Blocks (or Settings > Search on newer iOS versions). |
| Background refresh and audio | Background refresh keeps reminders, widgets and streaks up to date. Background audio lets focus soundscapes keep playing when you leave the app. The soundscapes are built into the app and are not streamed. |
Blocks does not use your location, camera, microphone, contacts, photos or Apple Health data.
7. Purchases and free tries
Blocks Pro is sold through the Apple App Store as an auto-renewing subscription (monthly or annual) or a one-time lifetime purchase. Apple processes all payments. Kove never receives your card details, billing address or Apple Account details. The app uses Apple's StoreKit to check, on your device, whether you have an active purchase.
Apple provides Kove with sales and subscription reports, such as the number of purchases, country and renewal status, that do not identify you personally. Any free trial is managed by Apple, and eligibility is checked by Apple.
The count of free tries you have used for Plan my day, Break down and the weekly review is stored on your device and in your iCloud key-value storage, as described in Section 4.
8. What we do not collect
Kove does not collect, receive or store:
- Your name, email address, phone number or any account details. Blocks has no accounts and no sign-in.
- The content of your blocks, notes, lists, habits, plans, focus sessions or calendar.
- Advertising identifiers (IDFA) or any identifier used to track you across apps or websites.
- Analytics, usage telemetry or behavioural data. Blocks contains no third-party analytics, advertising or attribution SDKs (such as Firebase, Mixpanel, Amplitude, AppsFlyer or Meta).
- Precise or approximate location.
- Contacts, photos, health data or microphone audio.
We do not sell or share personal information, and we do not use your data for advertising. Our App Store privacy label reflects this as Data Not Collected.
9. Crash reports and diagnostics
Blocks does not include its own crash reporting. If you have chosen in your device's settings to share analytics with app developers (Settings > Privacy & Security > Analytics & Improvements), Apple may share crash logs and basic diagnostic data with us through App Store Connect. These reports are anonymised by Apple and used only to find and fix bugs. You can turn this off at any time in the same place.
10. Links you add to blocks
If you add a web link to a block and open it, it opens in your browser or the relevant app. Websites you visit are governed by their own privacy policies. Kove is not responsible for third-party sites.
11. This website
These pages are hosted on Vercel. As part of normal hosting, Vercel may process standard request data such as IP address, browser user agent and the time of the request, to deliver the page and keep the service secure. This is governed by Vercel's Privacy Policy. These Blocks pages set no cookies and contain no analytics or tracking scripts.
If you email us, we use your email address and message only to reply to you. We keep that correspondence only as long as needed to help you.
12. Legal bases (EEA and UK)
Because the app does not send us your personal data, most processing happens on your device under your control. Where Kove does process personal data (for example, when you email us, or when Apple shares anonymised diagnostics you opted in to), we rely on our legitimate interests in supporting you and improving the app, or on your consent where it is required. You can withdraw consent at any time.
13. Children
Blocks is a general-audience productivity app. It is not directed at children under 13, or the minimum age required in your country. Because Blocks does not collect personal data, we do not knowingly collect information from children. If you believe a child has sent us personal information (for example, by email), contact us and we will delete it.
14. Your rights and choices
Because your content stays with you, you can exercise most rights directly:
- Access and correction: everything you have created is visible and editable in the app.
- Deletion: delete individual blocks, lists or habits in the app. Deleting the app removes the data on that device. To delete synced data from iCloud, go to Settings > [your name] > iCloud > Manage Account Storage (or Manage Storage) > Blocks, and choose Delete Data.
- Restriction: turn off iCloud for Blocks, or revoke Calendar, Notifications, Siri or other permissions, at any time in Settings.
- Portability: your iCloud data is held by Apple, and you can request a copy of data associated with your Apple Account from Apple at privacy.apple.com.
Depending on where you live, you may have rights under laws such as the EU and UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), India's Digital Personal Data Protection Act 2023, Brazil's LGPD or Canada's PIPEDA. These include rights to access, correct, delete, restrict or object to processing, and to complain to a supervisory authority. For any request, email hello@trainritual.com. We will respond within 30 days, and will not discriminate against you for exercising your rights. Because we do not hold your app content, we may point you to the in-app or Apple controls above.
15. Security
Your data is protected by your device's security (passcode, Face ID or Touch ID, and Apple's data protection encryption) and, when synced, by Apple's iCloud security, including encryption in transit and at rest. Because Kove operates no servers that store your Blocks content, there is no Kove database of your data that could be breached. Keep your devices updated and protected with a passcode to keep your blocks safe.
16. Retention and deletion
Your content stays on your device, and in iCloud if sync is on, until you delete it or delete the app and its iCloud data. Completed blocks and history remain until you remove them, so streaks and insights stay accurate. Emails you send us are kept only as long as needed to resolve your request and then deleted.
17. International transfers
Kove does not transfer your app content anywhere, because we do not receive it. iCloud data is stored by Apple in its data centres, which may be outside your country, under Apple's safeguards. Website requests are handled by Vercel, which may process them in the United States or other regions under appropriate safeguards such as Standard Contractual Clauses.
18. Changes to this policy
We may update this policy as Blocks changes, for example if we add a feature that handles data differently. The "Last updated" date at the top will always show the latest version. If a change is significant, we will mention it in the app's release notes or in the app before it takes effect. If you keep using Blocks after a change, the updated policy applies.
19. Contact
Questions, requests or concerns about privacy:
Email: hello@trainritual.com
Kove, Chennai, Tamil Nadu, India